Momentum
Energy in motion is a definition for momentum. It carries the thought of continuing to take action. It is easy for us to visualize a multi ton train picking up speed as it starts its journey. We say it is increasing momentum. Energy is being expended to increase the momentum. Once going it is hard to stop. Anything in the way gets moved out of the way. How does this apply to internet marketing? We need to continue adding energy to our campaigns by taking action. We need to move out of the way any thing that slows us down.
To paraphrase Tony Robbins, “Take massive action”. Or as sales people are told routinely “make something happen”. We need to take purposeful action daily to keep our momentum to carry you through to your goals. As they say we need to get on a role.
To make something happen routinely we need to be persistent. Persistence is what separates the men from the boys. Education is great, high intelligence is better, but, it takes a persistent approach to build momentum and build a business.
Mental and emotional forces are important considerations of building momentum. When you are taking action toward your goal every day, you feel inspired. A passion rises within you that that enables you to by pass these bunny trails that come up and stick to your action plan. An action plan should be written out and referred to often. Remember it is written on paper and not inscribed in concrete. By that I mean the action plan should be updated and changed as necessary when new information is available. It does not mean to not pay attention to it. An action plan is a series of small goals. These goals should stretch your capabilities and not present an ambitious plan that looks good on paper, but is beyond reasonable reach.
Most of us have heard the term critical mass used in reference to our online businesses. That term was first used in physics in relation to the amount of radio active isotopes needed to sustain a nuclear reaction. That amount of radioactivity was critical to the reaction. The term is used in business to acknowledge size, revenue generated and market share the company enjoys in an industry. This can apply to a church. Does it have building size, staff and programs in place to attract and hold parishioners?
In internet marketing it refers to among other things product development, access to the product and degree of automation. Access to the product includes (advertising) making the availability known and list marketing. Use of a website or blog to present the product details and product picture. The method of ordering should be presented. Referring to the degree of automation, digital ordering needs to be automated to accept charges, process the request and handle any type requests rising from the order.
Keep taking action and growing your business. As in the train example, if the train slows down more energy is required to pick up the momentum. With ever increasing momentum it becomes easier to grow your business as you become known and more people want to do business with you.
Maurice Petersen uses article marketing to drive traffic to his affiliate marketing blog. Visit my blog for more interesting articles on affiliate marketing and sign up for a free ebook- 3 Keys To Creating Big-Time Commission Checks.
